MOLIT's KTX-SRT Integration Campaign and Police Agency's Faker Campaign Rank First in Policy Communication

[Financial News] The Ministry of Land, Infrastructure and Transport (MOLIT), which publicized the integration of KTX and SRT, and the National Police Agency, which encouraged teenagers to voluntarily report cyber gambling, ranked first in the ministerial-level and vice-ministerial-level categories, respectively, in the public review of policy communication campaigns for the third and fourth quarters.
According to the Ministry of Culture, Sports and Tourism (MCST) on the 16th, “My Pick: Policy Communication K” is a program that evaluates policy promotion campaigns by central government agencies every quarter. This time, private-sector experts shortlisted five entries each in the ministerial-level and vice-ministerial-level categories from submissions by 48 agencies. A total of 19,984 people took part in the online public review, held from October 15 to 29, to determine the final rankings.
MOLIT provided information on the increased seating capacity and lower fares resulting from the high-speed rail integration, as well as how to buy tickets. It diversified its promotional channels so that users unfamiliar with digital devices could also access the information. Integrated operations began on September 1, making it possible to search for trains all at once in the integrated app, Korail+. MOLIT announced at the time of integration that the additional weekday supply would be about 15,000 seats per day.
The National Police Agency featured professional gamer Faker (Lee Sang-hyeok) in short promotional videos and also used webtoons. It partnered with education offices and encouraged voluntary reporting at esports venues, CU convenience stores and the secondhand-trading platform Danggeun, among other places.
According to National Police Agency figures, reports were received concerning 1,777 teenagers across the country who had experienced cyber gambling between May 18 and August 31. This time, the self-reporting campaign also covers drugs, with reports being accepted from today through December 15.
The MCST's campaign for “Tteunteun Money,” which awards points when people verify their participation in exercise, placed second in the ministerial-level category. It was followed by the Ministry of Employment and Labor's “Three-Part Support Package for Fathers Sharing Care,” which promoted a program supporting fathers in sharing caregiving during pregnancy and childbirth through short videos featuring skits and characters.
Second place in the vice-ministerial-level category went to the Korea Heritage Service, which introduced the 48th Session of the UNESCO World Heritage Committee, held in Busan last July, in a video featuring singer G-Dragon. The Korea Meteorological Administration ranked third after sharing heatwave safety tips through “A Hero's Guide to Surviving a Heatwave,” featuring an actor from the film Spider-Man, and running campaigns with Kakao and Nongshim.
The fourth-quarter online public review will be held from December 9 to 23 on the official “Policy Communication K” website. Anyone can take part. MCST plans to share the results so that each ministry can refer to them when developing its communication strategy.
An MCST policy official said, “We have introduced online public reviews and are working to make government policies more tangible to the public.”

[email protected] Jang In-seo Reporter