Lotte Mart & Super Hold 'Tongkeun Run' With 3,000 People...Donate 60 Million Won in Entry Fees

[Financial News] Lotte Mart & Super held a running event bringing together citizens and employees and donated all the entry fees to support vulnerable groups and young patients.
According to industry sources on the 15th, Lotte Mart & Super held the Tongkeun Run, a charity running event with 3,000 participants, including citizens and employees, at Peace Plaza in World Cup Park in Sangam, Mapo District, Seoul, the day before. This was the first time a hypermarket had organized an event combining running and donations for the general public.
Lotte Mart & Super donated all 60 million won in entry fees collected from 2,000 general participants. The donations will be delivered in equal amounts of 30 million won to Hope Friend Hunger Countermeasures and the Children's Rehabilitation Center at Hanam Bobath Hospital. Hope Friend Hunger Countermeasures plans to use its share to help energy-vulnerable households with winter heating costs and cold-weather supplies, while Hanam Bobath Hospital will use its share for rehabilitation treatment for young patients with cerebral palsy or developmental delays and to operate the Children's Rehabilitation Center.
The event was planned to expand Tongkeun, Lotte Mart & Super's flagship brand, into the area of corporate social responsibility. It was co-hosted with the international relief and development NGO Hope Friend Hunger Countermeasures and sponsored by the Seoul Metropolitan Government. It attracted strong interest: registration for general participants filled up in just 22 minutes last September. The running event offered three course categories: a 3-kilometer course families could take part in together, as well as 5- and 10-kilometer courses.
Since January this year, Lotte Mart & Super has been strengthening its brand competitiveness by standardizing the names of its discount events under Tongkeun. Following its monthly Tongkeun Day and Mega Tongkeun, a large-scale discount event held twice a year, the company has expanded the brand into corporate social responsibility activities through the Tongkeun Run.
Cha Woo-Chul, CEO of Lotte Mart & Super, said, “This Tongkeun Run was a meaningful occasion where customers and employees ran as one and put the value of sharing into practice firsthand.” He added, “We will continue to expand Tongkeun around the values of mutual growth and sharing, and to carry on social contribution activities, including the Tongkeun Run, to provide ongoing support to vulnerable groups and young patients.”

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