Coupang Discounts Home Appliances and Digital Products...Kicks Off Black Friday

[Financial News] Coupang is offering discounts on popular domestic and international home appliances and digital devices for the year-end shopping season.
According to industry sources on the 15th, Coupang will hold its “Home Appliance and Digital Black Friday” promotion from the 16th through the 29th.
Major domestic and international home appliance and digital brands, including Samsung Electronics, LG Electronics, Intel, HP, Cuchen and TCL, are taking part in the event. Customers who purchase Samsung’s “Galaxy Tab S12+” will receive card discounts and benefits of up to 50,000 won in Coupang Cash. JBL audio devices can be purchased at discounted prices with coupons available exclusively to WOW members. Premium audio brands including Bang & Olufsen, Bowers & Wilkins and Focal are also joining the event.
The event will also feature themed special-deal sections reflecting year-end demand for appliance replacements and seasonal demand in winter. Discounts will be offered on household appliances such as microwaves, mini ovens and vacuum cleaners, as well as health and heating appliances. By price range, Coupang has set up a value section featuring products priced at 99,000 won or less and a premium section with products priced at 100,000 won or more.
From the 23rd through the 27th, Coupang will hold “Black Friday Festa Live,” a live-commerce event. LG Electronics, Intel, Xiaomi, Bodyfriend, Narwal, Hanil Medical Equipment and Shinil, among others, will take part and offer additional discounts to customers watching the live broadcasts. LG Electronics plans to unveil its new humidifier, the “Objet Collection Hydro Tower.”
Jeong Gi-dong, head of Coupang’s Home Appliances and Digital Division, said, “We have prepared a large-scale event for the year-end Black Friday season so customers can get great deals on the home appliances and digital devices they have had their eye on.” He added, “We hope you’ll find outstanding products from well-known brands all in one place, with convenient Rocket Delivery and exceptional offers.”

[email protected] Jang Yu-ha Reporter