Korea Asset Securities Marks One Year of Partnership, Sustains Support for Child Welfare Facility

[Financial News]  Korea Asset Investment Securities is continuing its sustained social contribution efforts through regular engagement with a child welfare facility. Rather than limiting its support to one-time donations, the company is broadening its efforts by organizing cultural and hands-on programs in which employees take part directly.
On the 15th, Korea Asset Investment Securities said it had held the Isaac Festival the previous day at Isaac's House, a child welfare facility in Uijeongbu-si, Gyeonggi Province, to mark the first anniversary of its sponsorship.
Since forming a relationship with Isaac's House in November last year, the company has organized a range of programs, including barbecues, off-site cultural activities and painting murals on stairways.
The event is considered particularly meaningful because employees and children at the facility took part together.
Hands-on activities included a mini-game zone, a beaded-bracelet-making activity and a photo zone, as well as food trucks and a lucky draw.
Korea Asset Investment Securities Chairman Gi Dong-ho emphasized, "The regular giving we pledged when we first visited Isaac's House last year has reached its first anniversary," adding, "We will continue to provide practical, sustained support so that the children can grow up healthy."
Korea Asset Investment Securities also carries out community-focused social contribution activities, including providing heated mats and household goods to seniors living alone in Yeongdeungpo-gu, sharing briquettes with energy-vulnerable groups, volunteering to make kimchi, and helping with farm work in rural areas.
Meanwhile, some in the financial investment industry say corporate social contribution efforts are shifting beyond one-time donations to place greater emphasis on continuity and employee participation.
An official in the financial investment industry said, "Social responsibility (S) in ESG management is important not only in terms of the scale of support but also in whether a lasting relationship is maintained with the local community," adding, "Social contribution through regular engagement is a factor that substantively underpins a company's ESG activities."

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