Shinsegae Department Store Holds Biggest Wine Event of Second Half to Capture Year-End Home Party Demand

[Financial News] Shinsegae Department Store is launching a large-scale wine discount event targeting demand for year-end home parties and year-end gatherings.
According to industry sources on the 15th, Shinsegae Department Store is holding Wine Week, its biggest wine event of the second half, at stores nationwide through the 19th. The selection focuses on champagne and whisky, which are in high demand at year-end, as well as Magnum wines, and includes advance reservations and discounts.
November and December are generally considered the peak season, when about 25% of annual wine sales are concentrated. During the same period last year, Shinsegae Department Store's champagne sales rose 27% year on year, while sales of large-format Magnum wines increased by about 20%.
For this year's event, Shinsegae Department Store has increased its stocks of champagne and Magnum wines compared with last year. It will offer a range of products, from popular champagnes to rare premium champagnes. For whisky, it will introduce The Macallan's '110 Proof,' from the popular single-malt brand, in Korea for the first time, and will also exclusively sell its rare Fine & Rare line.
The store has also arranged discount promotions and advance reservations. It will offer sets of two wines from different regions, mainly in the 100,000–300,000 won price range, at about 40% off their regular prices. Customers who reserve new-vintage wines from Bordeaux and Burgundy in France can pick them up on a date of their choice in December.
Choi Won-jun, an executive director in charge of food and lifestyle at Shinsegae Department Store, said, "With year-end home parties and gatherings approaching, more customers are looking for drinks suited to special occasions, such as champagne and Magnum wines." He added, "For this Wine Week, we have put together products spanning a range of tastes and price points at reasonable prices, and will offer various benefits to help customers prepare for year-end in advance."

[email protected] Jang Yu-ha Reporter