Renault Korea Shares One Last Memory at Jamsil Baseball Stadium... Expands Engagement with Baseball Fans

[Financial News] Renault Korea Co., Ltd. expanded its engagement with customers through a special baseball event commemorating the history and memories of Jamsil Baseball Stadium. It served as the title sponsor of a game featuring professional baseball legends and focused on raising brand awareness by combining vehicle displays with customer participation programs.
Renault Korea Co., Ltd. said on the 15th that it had wrapped up the “Jamsil The Last Inning by Renault” event, held at Jamsil Baseball Stadium in Seoul on the 14th.
The event was organized to celebrate with fans the history and memories of Jamsil Baseball Stadium, which is set to undergo changes after the 2026 season. It was hosted by Ilguhoe, an association of former professional baseball players and coaches, with Renault Korea Co., Ltd. participating as title sponsor.
Fifty-eight legendary professional baseball players took part in the event, splitting into East and West teams for a seven-inning game. Various programs were also held, including a fan signing session, a field tour and a final ceremony.
Renault Korea Co., Ltd. set up brand experience areas throughout the venue. The Renault brand was incorporated into players’ uniforms and helmets, as well as key areas of the stadium, and a pop-up booth was set up in the stadium plaza. In particular, the flagship crossover, the Renault Filante, was on display so visitors could take a close look at the vehicle.
Some outfield seats were designated as the “Renault Zone.” Tickets priced at 3,000 won, recreating the admission price when Jamsil Baseball Stadium first opened, were sold to give fans a special opportunity to attend. Before the event, Renault Korea Co., Ltd. also held a game-ticket giveaway for customers who took part in QR-code test drives at its dealerships nationwide.
Before the game began, managers Kim Eung-ryong and Kim Sung-keun threw the ceremonial first pitches, while Nicolas Paris, president of Renault Korea Co., Ltd., and Jo Won-sang, head of sales, took the ceremonial swings. They entered the field in Renault’s Filante and the Grand Koleos, a midsize sport utility vehicle (SUV).
The West team beat the East team 5-2 to win the game. Lee Byung-kyu, who scored the winning run, was named Most Valuable Player (MVP) and received the “Renault MVP Award,” modeled on the Renault Diamond, the brand’s logo. Nicolas Paris personally presented the trophy.
Renault Korea Co., Ltd. plans to continue expanding its brand marketing through sports and cultural events. Its strategy is to broaden its touchpoints with potential customers by linking vehicle displays and test drives to customers’ everyday cultural experiences.
A Renault Korea Co., Ltd. representative said, “It is very meaningful to take part in an event that celebrates together the history Jamsil Baseball Stadium has built over many years and the memories of its fans,” adding, “We will continue to communicate with customers through a variety of cultural and sporting activities and expand the touchpoints where they can experience the Renault brand in their daily lives.”

[email protected] Kim Dong-ho Reporter