‘The Emotion Conveyed Was More Than Just a Jar’ ... Gives Up ‘Chubby’ Banana Flavored Milk at Incheon Airport, Becomes ‘Honorary Ambassador’

[Financial News] A story about a citizen who willingly gave up Banana Flavored Milk at a convenience store in Incheon International Airport after a foreign tourist made an unusual yet earnest request is warming hearts. What began as a small act of kindness has drawn widespread attention online, thanks to a witty response from the product’s maker, Binggrae.
According to the food industry on the 14th, Binggrae recently tracked down Citizen A, who gave Banana Flavored Milk to a foreign tourist at Incheon Airport, and presented A with a specially made ‘Banana Flavored Milk Honorary Ambassador’ certificate and branded souvenirs.
The story began with a post shared on the social media platform Threads on the 24th of last month. After seeing a photo of Banana Flavored Milk displayed at an Incheon Airport convenience store, A commented with an anecdote about something that had happened to A at the same location in the past.
At the time, A was about to buy what is known as ‘Chubby Banana Milk’ (jar-shaped Banana Flavored Milk) at the convenience store. A foreign tourist then tapped A and held out a phone screen. It displayed what seemed to be a sentence run through a translation app: “You’re Korean, so you can have it anytime. Would you give it to me?” Instead of being taken aback, A readily accepted the tourist’s bold request and handed over the milk A had intended to buy.
The story, which reflected South Korea’s generous spirit, spread quickly, drawing around 12,000 likes. Binggrae, the product’s maker, also heard about it and sent A a direct message (DM) to express its thanks.
The certificate Binggrae presented contained the witty words of praise: “You displayed a strong spirit of sacrifice by willingly giving in to a foreigner’s bold request,” and “set an example by raising Banana Flavored Milk’s international standing and introducing South Korea’s wonderful generosity to the world.” The company also sent various souvenirs, including a dish scrubber shaped like Banana Flavored Milk, a bag and key rings.
A posted the certificate and gifts on social media, writing, “I just commented about a small experience, but then the views started going up and Binggrae contacted me,” and adding, “I’ve always loved Binggrae Banana Flavored Milk, and my kids only drink ‘Chubby Banana Milk.’” Binggrae’s official account responded with a comment: “What you gave up at the airport was just one jar, but the emotion it conveyed was more than just a jar.”
Meanwhile, Banana Flavored Milk has recently become a must-try food for foreign tourists visiting South Korea. According to Binggrae, overseas sales of Banana Flavored Milk rose 12.7% year-on-year from January to September this year, while the number of export markets expanded to 25 countries, sustaining its global popularity.


[email protected] Moon Young-jin Reporter