“Communication Efforts Recognized”... Gangwon State Wins AI Brand Grand Prize

[Financial News, Chuncheon = Kim Gi-seop] Gangwon State’s efforts to promote its policies have also been recognized for their competitiveness in assessments by generative AI tools such as ChatGPT and Gemini.
On the 13th, Gangwon State said it had received the 2026 Korea AI Brand Grand Prize at the 19th Korea Communications Awards, held at 2 p.m. that day in the international conference hall of the Korea Press Center in Gwanghwamun, Seoul. At the ceremony, hosted by the Korea Internet Communication Association, around 50 local governments and public institutions, as well as companies including Hyundai Motor Company and Pulmuone, received awards.
The assessment was based on the AI Brand Competitiveness Assessment Index (K-BCAI), introduced for the first time in South Korea. Scores were calculated by giving equal weight to the effectiveness of digital communication and how well five generative AI models recognized and recommended each brand. The winners were then selected following expert assessments and verification by the AI Brand Competitiveness Committee. As more users ask AI for information instead of using search boxes, how AI presents organizations is becoming a new benchmark for brand competitiveness.
The province has promoted its key policies and the region’s value through broadcast, outdoor and online advertising, and shared tourism, culture and lifestyle information through its official social media channels and Dongteuneun Gangwon. It has chosen appropriate media for each policy and produced and distributed videos and card-style news posts, helping residents access information about the state administration.
Gangwon State spokesperson Kim Young-ho said, “Our efforts to communicate the state administration through various channels, including broadcasting and social media, have now been evaluated through the eyes of generative AI as well.” He added, “As more residents use AI to find information, we will adapt our communications approach so that accurate information about the state administration reaches people, no matter how they ask for it.”

[email protected] Kim Gi-seop Reporter