Saturday, November 14, 2026

South Chungcheong Province Governor Park Soo-hyun Visits a Traditional Mill in Yesan, Makes First Purchase

Input
2026-11-13 13:50:59
Updated
2026-11-13 16:39:47
Park Soo-hyun, governor of South Chungcheong Province (right), looks over products made at a traditional mill on Sinheung-gil in Yesan, South Chungcheong Province, after visiting on the 13th as part of the “Small Business Revitalization Project.” Provided by South Chungcheong Province.
[Financial News, Hongseong = Kim Won-jun] South Chungcheong Province Governor Park Soo-hyun has begun on-the-ground outreach to revitalize the local economy, visiting neighborhood commercial districts across the province and listening to small-business owners’ concerns.
South Chungcheong Province said Governor Park visited BomBom Mill, a small agricultural processing business on Sinheung-gil in Yesan County, on the 13th to encourage the shopkeeper and hear firsthand about conditions at the site. The visit was arranged as part of the province’s “Small Business Revitalization Project” (subtitle: “Park Soo-hyun Applauds You”), which it is pursuing to realize the ninth popularly elected administration’s commitment to communication and revive the sluggish local economy.
During the visit, Governor Park personally bought products, joining in as the mill’s first customer of the day. Guided by Jang Si-chun, owner of BomBom Mill, he then toured the work area and shop and had a candid conversation about how local agricultural products are processed and distributed, as well as the business conditions neighborhood commercial districts have recently been experiencing. Opened in 2018, BomBom Mill has helped sustain the neighborhood commercial district by developing and selling a range of processed foods made with local ingredients, including oat flour steamed using traditional methods, mugwort multigrain powder, steam-roasted oil, raw perilla oil, walnut oil and grain-based beauty packs.
As high prices and interest rates have persisted, local self-employed people and small-business owners have faced the double burden of rising raw-material costs and weakening consumer sentiment. Alongside on-site visits and outreach, South Chungcheong Province is pursuing a range of measures to support livelihoods and stabilize businesses, including expanding access to low-interest business-stabilization funds for small businesses, improving facilities at aging shops and encouraging the issuance of local gift certificates. It is directing its administrative resources toward strengthening their self-reliance.
South Chungcheong Province expects Governor Park’s visit and first purchase to help spread a culture of voluntary “good consumption” among residents and serve as a catalyst for a real increase in sales for small businesses across the province.
A South Chungcheong Province official said, “We will continue to visit every corner of neighborhood commercial districts across the province, share in the difficulties faced by small-business owners and pursue field-oriented administration by immediately incorporating firsthand suggestions into provincial policymaking. We will continue to identify effective support measures so that the grassroots small-business owners who quietly sustain the local economy can run their businesses stably.”
[email protected] Kim Won-jun Reporter