“A Hotel Getaway? You Can Enjoy One at Home” ... This Is What High-End Communities Look Like These Days

[Financial News] Community facilities in apartment complexes continue to evolve, transforming into “all-in-one” leisure spaces that surpass luxury hotels and resorts.
According to industry sources on the 13th, community facilities that were once limited to simple fitness amenities or study rooms now offer indoor pools, saunas and sky lounges, as well as fine dining and meal services. They have become a key factor in choosing a home, fundamentally changing residents’ lifestyles.
The trend is also borne out by objective data. According to “Real Estate Trends 2026,” jointly published by Heerim Architects & Planners, R2Korea Real Estate Investment Advisory Inc. and Gallup Korea, “homes with a variety of community amenities” ranked first for the second consecutive year, receiving 34% of responses in a survey on specialized housing concepts that consumers want in their homes. Beyond traditional considerations such as location and transportation, leisure and residential conveniences within a complex have become decisive criteria for choosing a home.
Against this backdrop, newly built complexes with excellent community amenities have firmly established themselves as market leaders driving price gains in their respective areas. Cheolsan Xi The Heritage, located in Cheolsan-dong, Gwangmyeong-si, Gyeonggi Province, boasts premium amenities such as an indoor pool and sky lounge. A unit with an exclusive-use area of 84 square meters sold for 2.01 billion won last November, demonstrating its strength as prices surged by 380 million won in just over a year. In the presale market, complexes featuring pools and saunas are also continuing their run of success, posting subscription competition ratios ranging from several dozen to one to several hundred to one.
Major new complexes opening for sale in the second half of the year, featuring differentiated community amenities and residential services, are drawing buyers’ attention.
First, Nam Pangyo The Hill, to be built by POSCO E&C and offered for sale this month by Sihwon Co., Ltd., an affiliate of DSD Samho, in the Gogi-dong area of Suji District, Yongin-si, Gyeonggi Province, is a large-scale for-sale senior housing complex. It will have up to 15 basement levels, 16 buildings, exclusive-use areas of 59–99 square meters and a total of 892 units. The complex is in a prime location in southern Gyeonggi that shares a living sphere with Pangyo New Town, and will feature spacious walking paths and landscaped gardens. It boasts a pleasant residential environment with expansive green space, and has secured a land share for each household equivalent to about two to three times its exclusive-use floor area, giving it a distinctive edge in asset value as well. Across no fewer than eight floors, it will offer a wide range of leisure facilities, including an infinity pool, golf practice range and sauna, as well as medical facilities and guest rooms. Residents will also receive tailored health management and daily living support services from nurses and social workers on site, along with premium wellness meals developed in collaboration with Hyundai Green Food Co., Ltd. People aged 60 or older can acquire, inherit and transfer ownership, meeting both convenience and asset-value needs.
Meanwhile, KT Estate, the KT Group’s integrated real estate company, is selling Namchuncheon Centerville on the former site of Haengbok Wedding Hall in Chuncheon, Gangwon State. The complex will have six basement levels and 39 above-ground floors, with 264 units featuring exclusive-use areas of 59–84 square meters. Its 39th floor, the top floor, will house a sky lounge reminiscent of a hotel lounge, a guesthouse and a sky fitness center. On the third floor, a GDR golf practice range and workstations will be complemented by access to the reading platform Millie’s Library, supporting residents’ hobbies and learning.
Hyundai Engineering and Construction plans to put THE H Banpo 124, a redevelopment of Banpo Jugong Apartment Complex 1 (Zones 1, 2 and 4) in Seocho District, Seoul, up for sale next month. Of the 5,007 units across 50 buildings of up to 35 above-ground floors, 1,801 units with exclusive-use areas of 59–130 square meters will be offered for general sale. The complex will feature an expansive community space of about 77,550 square meters, including an indoor ice rink, futsal court, gymnasium and tennis courts, as well as swimming facilities with a hydrotherapy pool and a children’s pool. A variety of other amenities will showcase the pinnacle of high-end living, including a private movie theater called H Cinema, a book café, a grand auditorium and a study lounge.

[email protected] Jeon Min-kyung Reporter