Friday, November 13, 2026

Sejong's Leading District Unveils 'Sejong Smart City L'... 'Sejong Smart City L Sujain' to Go on Sale in November

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2026-11-13 12:25:07
Updated
2026-11-13 12:25:07
A still from a Sejong Smart City L brand ad featuring actor Lee Joo-bin. Provided by the industry.
[Financial News] The first phase of turning Sejong City's vision for a future smart city into a real residential environment is about to begin.
Sejong Smart City Co. said on the 13th that it had launched 'Sejong Smart City L' as the official brand for the leading district of the Sejong National Pilot City and would begin supplying smart residential complexes in earnest. The brand name 'L' combines the initial of 'Leading District' with the Spanish definite article 'el.' It embodies the identity of 'the very leading district' that will be the first to enjoy the future city being built by the state.
'Sejong Smart City L Sujain,' developed by Sejong Smart City Co. and being built by BS Hanyang, is set to go on sale in November and will be the first complex to carry the brand.
The Sejong 5-1 living area, where the leading district is being developed, was selected as a national smart city pilot site by the Presidential Committee on the Fourth Industrial Revolution in 2018. The large-scale future-city project will apply advanced technologies such as AI, big data and IoT across transportation, energy, healthcare and daily life, with a total project budget of approximately 3 trillion won.
In particular, 'Sejong Smart City L Sujain,' which will be located in the 'Smart Living Zone,' the area's residential core, has been designed to let residents experience advanced smart services firsthand within the complex. Service and delivery robots integrated with elevators, as well as patrol robots, will be introduced, while personalized healthcare using personal health information, smart-home services and a smart parking system will be linked through a single integrated app. Innovative mobility services, including car sharing, autonomous driving and demand-responsive transport (DRT), are also scheduled to be introduced in stages across the city.
Artist's rendering of Sejong Smart City L Sujain. Provided by the industry.
'Sejong Smart City L Sujain,' now being offered for sale, will be built in Blocks L6, L7, L8 and L11 in the 5-1 living area of Hapgang-dong, Sejong Special Self-Governing City. The large-scale development will span from basement level to the highest above-ground floor and comprise 2,191 apartments and 125 officetel units, for a total of 2,316 units. The apartments will all have an exclusive floor area of 84 square meters, the size most preferred by end users.
The site also has strong future value tied to the completion of the administrative capital. Plans are underway near the complex for the President's Sejong Office, with construction scheduled to begin in 2027 and occupancy targeted for August 2029, and the National Assembly Sejong Complex, targeted for completion in 2033. Regional transportation is also expected to improve significantly, with the Chungcheong Metropolitan Express Railway (CTX), linking Daejeon, Sejong and Cheongju, scheduled to begin construction in 2028 and open in 2034.

[email protected] Jeon Min-gyeong Reporter