Eastar Jet Launches Aircraft Wrapped in Nmixx Imagery

[Financial News] Eastar Jet has launched an “Nmixx-wrapped aircraft” featuring images of idol group Nmixx.
Eastar Jet said on the 13th that it will operate the Nmixx aircraft through April next year. Images of all six members appear on both sides of the fuselage. Its registration number is HL8717. The aircraft will be deployed on routes to Japan, Greater China, Thailand, Vietnam and other destinations where many overseas fans are based.
Boarding passes featuring images of Nmixx and handwritten messages have been available on international flights since last month. Greetings recorded by Nmixx members for boarding and disembarking are played on board. Limited-edition photo cards are also available on some routes.
This is a joint marketing campaign with JYP Entertainment timed to the release of Nmixx’s sixth mini-album, “Strange Muse.” Eastar Jet plans to attract more foreign travelers by connecting Nmixx’s overseas fanbase with its international route network.
An Eastar Jet representative said, “We introduced the wrapped aircraft so that Nmixx fans in Korea and abroad can enjoy encountering Nmixx even as they travel,” adding, “Through various collaborations, we will provide customers with a distinctive flying experience.”

[email protected] Kim Yun-ho Reporter