Paris Baguette Opens First Drive-Thru Store in Oklahoma...Targets Suburban Markets

[Financial News] Paris Baguette has opened its first drive-thru store in Oklahoma, U.S., as it sets out to target suburban markets across North America.
According to industry sources on the 13th, Paris Baguette opened its first drive-thru store in Moore, Oklahoma, U.S., the Paris Baguette Moore location.
Designed to suit the U.S. market, where driving is part of everyday life, the new drive-thru store allows customers to order and pick up products without getting out of their cars.
The Paris Baguette Moore location opened in Riverwalk in Moore, Oklahoma, in the south-central United States, with an area of about 372 square meters (approximately 112 pyeong). Riverwalk is one of Moore’s leading shopping districts, with large retail and commercial facilities clustered there, and also benefits from strong demand from nearby residential areas. The Moore location’s drive-thru service focuses on popular choices among coffee, beverages, sandwiches, cakes, pastries, and bread.
After opening its first U.S. airport store at Philadelphia International Airport in May this year, expanding its business from traditional retail districts into specialty locations, Paris Baguette has now diversified its customer touchpoints by entering car-centric suburban communities with this drive-thru store. After assessing customer response and operational efficiency at the Moore location, it plans to consider the potential to expand the drive-thru model and target new markets and customer groups.
A Paris Baguette representative said, “The Moore location is our first drive-thru store designed with local residents’ lifestyles and travel patterns in mind. Going forward, we will continue to connect with customers in new ways through stores in a variety of formats tailored to each region’s lifestyle, and consistently provide Paris Baguette’s distinctive quality and brand experience.”



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