bb.q Chicken Makes Its Debut in the Republic of South Africa and Opens Its First Store in Johannesburg

[Financial News] bb.q Chicken is entering the Republic of South Africa for the first time.
Industry sources said on the 13th that Genesis BBQ Group will open a bb.q Chicken Cresta Crossing Mall branch in Johannesburg, the Republic of South Africa’s largest economic and financial center. This is bb.q Chicken’s first entry into South Africa.
Last November, bb.q Chicken signed a master franchise (MF) agreement with Good Tree South Africa, which operates a Korean food distribution business in South Africa, and has been working to enter the local market.
Randburg, where the store is located, is an area of the City of Johannesburg Metropolitan Municipality in Gauteng Province, northwest of Johannesburg. It is a residential and commercial area with a relatively high proportion of high-income households.
The store covers about 149 square meters and has 54 seats in total. It is located in a corner of a shopping mall in an area where major arterial roads intersect.
The menu puts bb.q Chicken’s chicken front and center, alongside Korean favorites and dishes familiar to local consumers. It includes a “Chicken Board,” with sauce added to the chicken in front of customers; “UFO Chicken” (chicken in four flavors served with cheese fondue for dipping); and a variety of other chicken dishes, including “Chicken Meal,” which can be enjoyed as a meal.
The menu also includes signature Korean dishes such as tteokbokki, bulgogi and bibimbap, allowing local customers to experience a range of K-food alongside chicken. Other offerings include chicken burgers made with bb.q Chicken sauce, as well as pasta and salads.
A bb.q Chicken representative said, “We will strengthen our brand competitiveness with menus that reflect local consumers’ tastes and food culture, and continue to expand our customer touchpoints.”


[email protected] Kim Seo-yeon Reporter