“Buy a Refrigerator, TV, or Laptop Today”... How Much Will Samsung Slash Prices With Its “Victory Discounts” After 12 Years?

[Financial News] Samsung Electronics is launching a sale to mark the Samsung Lions’ championship win. Some Samsung Store locations have reportedly posted notices saying a discount promotion is scheduled to begin on the 13th.
According to News1 on the 12th, Samsung Store plans to hold a sale commemorating the Samsung Lions’ championship win starting on the 13th. The eligible products, discount rates and duration of the promotion have not yet been finalized, and the benefits are expected to focus on home-appliance subscription products.
Earlier, the Samsung Lions defeated kt wiz 12-1 in Game 5 of the 2026 Korean Series at Daegu Samsung Lions Park on the 8th, finishing the series with a 4-1 record. The team claimed its ninth Korean Series title overall and its first in 12 years, since 2014.
News of an appliance sale commemorating the Samsung Lions’ championship win is already spreading in the industry. Some social media posts have shared that a range of products, including refrigerators, TVs and laptops, could be included in discounts at Samsung Store locations nationwide.
Samsung Group affiliates have previously held major sales and customer-participation events to celebrate Korean Series titles. After the 2014 championship, Samsung Electronics offered TV buyers discounts of up to 200,000 won and interest-free installments over 24 months. It also held an event offering prizes such as the Samsung Smart Camera NX1000, a sterling silver championship commemorative medal and musical tickets.
At the time, Cheil Industries (now Samsung C&T Fashion Group) offered discounts of up to 40% at all its stores, including online. Bean Pole products were discounted by 10%, while men’s clothing brands such as Galaxy and Rogatis were discounted by 20%. Everland also offered a 30% discount on admission using championship commemorative coupons and other offers.
Meanwhile, Samsung Electronics is holding its “Korea Grand Festival with Samsung Electronics” through the 30th of this month. It is offering discounts on 11 major home-appliance categories, including washer-dryers, TVs, vacuum cleaners and refrigerators. AI appliances, such as the all-in-one washer-dryer Bespoke AI Combo and the robot vacuum Bespoke AI Steam, are also included in the promotion.
Discounts are available on five mobile and IT products, including the Samsung Galaxy Z Fold 8, Galaxy Tab S11 and Samsung Galaxy Book 6 Pro. The company is also offering deals such as the “Smart Package,” which provides an additional discount when customers buy two or more items at the same time.
[email protected] Kim Hee-sun Reporter