Kurly’s ‘Beauty Festa’ kicks off, with 45 brands taking part

[Financial News] Kurly is holding an offline event, Kurly Beauty Festa 2026, where visitors can explore 45 beauty brands in one place.
According to industry sources on the 12th, Kurly will host Kurly Beauty Festa 2026 at DDP Art Hall for four days, through the 15th.
Now in its third edition, Kurly Beauty Festa is being held under the theme “Your Day, Your Beauty.” It divides the day into four time periods, from morning to night, and showcases beauty products suited to each. A total of 45 beauty brands selected by Kurly are taking part.
The venue is divided into four zones for different times of day: Morning, Day, Evening and Night. The Morning Zone features cleansers and low-irritation skincare products, while the Day Zone showcases sun care and makeup products. The Evening Zone focuses on deep cleansers and hair and body products, and the Night Zone offers visitors the chance to try high-performance skincare products and beauty devices. Brand-specific experiences are also available, including scalp analyses by Dr.FORHAIR and foot-care demonstrations by Baren.
The “Kurly Pavilions” set up in each zone showcase “Kurly Only” products, exclusive items available only through Kurly. For example, visitors can try the “1450 High-Fluoride Breeze Jasmine Toothpaste,” jointly developed by Kurly and LG Household & Health Care, in the Morning Kurly Pavilion, and the “Duera 5X Two-Step Facial Film Mask” in the Night Kurly Pavilion.
A space where visitors can explore this year’s popular beauty products in one place has also been set up. “Beauty Kurly Icons” showcases 48 products selected based on a combination of factors, including evaluation scores from Kurly’s product committee and sales figures.
An online discount event is also being held in connection with the offline event. Through the 19th, Kurly is running the “November Grand Beauty Kurly Festa,” offering discounts of up to 90% on around 5,600 beauty products.
“Kurly Beauty Festa 2026 aims to offer customers a more intuitive and sensory beauty experience through everyday curation tailored to four different times of day,” said Kim Go-eun, head of Kurly’s Brand Marketing Group. “I hope you enjoy a special beauty journey through the diverse booth events and the Kurly Pavilions, where you can experience Kurly Only products in depth.”
[email protected] Jang Yu-ha Reporter