Children’s bookshelf by McDonald’s window ... Youngpoong Bookstore’s first collaboration at Sejong DT branch

[Financial News] A children’s bookshelf shaped like mountain peaks is set to open at Sejong’s first McDonald’s location. Youngpoong Bookstore created the space so parents and children visiting the restaurant can read together before or after a meal.
According to Youngpoong Bookstore on the 12th, the McDonald’s Sejong DT branch, which opens on the 13th, features a second-floor book café and a drive-through. Youngpoong Bookstore handled the bookshelf design and book selection for its first collaboration with McDonald’s Korea. The two companies incorporated Sejong’s large number of young families into their plans for the book café.
The bookshelf design was inspired by Irworobongdo, a painting on a folding screen placed behind the royal throne during the Joseon Dynasty. The painting, which depicts the sun, the moon and five peaks, symbolized the king’s authority. Youngpoong Bookstore gave the mountain-peak design the meaning of a wish for children to encounter a wider world through books and grow up healthy and wise.
Low bookshelves were placed along the floor-to-ceiling windows, with books arranged so their covers face forward. The layout lets children browse and take out books they want to read for themselves. Signs identifying different themes were also placed throughout the shelves.
The books were selected with age and interests in mind, for readers ranging from preschoolers to children in the upper elementary grades. They are divided into five themes, including winter picture books and stories about the winter solstice and Lunar New Year; educational comics; books about mythology and heroes; mystery and adventure books; and books that convey sharing and comfort. Until December 31, visitors to Youngpoong Bookstore’s online store can also browse recommended books by theme, including ‘The Snowman’ and ‘Grandma’s Red Bean Porridge and the Tiger.’
On the 11th, ahead of the opening, an event was held for children from a Sejong-area community children’s center. Youngpoong Bookstore donated books to the center in connection with the event. Choi Ji-yeon, head of Youngpoong Bookstore’s Brand Strategy Team, said, “Drawing on the curation expertise we have built up as a bookstore, we will create reasons for people to spend time in a space in more places.”

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