574 Children's Wishes Revealed... ChildFund Korea Launches 'Santa Expedition'

[Financial News] “I wish my teeth didn’t hurt.” That is the wish a 15-year-old child in Incheon shared with ChildFund Korea. In this year-end campaign, people can read children’s stories and choose for themselves which wish to donate toward.
According to ChildFund Korea on the 12th, the ChildFund Korea Santa Expedition is a campaign that helps fulfill the wishes of children in need in the lead-up to Christmas. It began in 2007 and is now in its 20th year. The foundation has launched the campaign under the banner “Santa Expedition: Calling All Santas, Anyone Can Be Santa,” continuing its regional in-person events while revamping how people can donate online.
The campaign page features 574 wishes selected from submissions from across the country. An 11-year-old in Gangwon wished for new clothes, while an 8-year-old in Jeju wished for a desk. The number of donors for each wish is displayed in real time, and the page also has a feature for sharing stories.
The foundation has organized the wishes by region, covering all 17 cities and provinces, and by category, including education, living expenses, housing and medical care. After answering three questions about the types of wishes they are interested in, the stories that interest them, and the region they hope to support, users receive recommendations tailored to them from Chomung-i, ChildFund Korea’s character.
According to a results report released by ChildFund Korea last April, 788 donors took part in last year’s Santa Expedition. The foundation used the donations it collected for Christmas gifts, heating costs and living expenses, among other things, for 1,749 children.
Anyone can take part via the campaign page through December 31. Depending on the donation amount, the foundation offers a “Santa Chomung-i Kit” or a “Santa Chomung-i Key Ring.” The kit includes a Chomung-i doll, three clothing and accessory items, and a pouch blanket.
ChildFund Korea Chairman Hwang Young-key said, “We expanded the ways people can participate so that more people can make children’s wishes come true themselves.”

[email protected] Jang In-seo Reporter