“Absolutely No Overspending,” He Said—But It Sold Out as Soon as It Opened... ‘Namdaemun Scarf Guy’ Sells Out Online Too

[Financial News] The so-called ‘Namdaemun Scarf Guy,’ who drew attention with his witty banter, saw his online store sell out as soon as it opened. The number of interested customers topped 8,000 in just one day, and posts asking about restocking poured in.
Seller A, who sells scarves and other items at Namdaemun Market in Jung District, Seoul, and has recently become hugely popular on social media (SNS) and various online communities, announced on Instagram, “Our offline store is too crowded and we’ve had so many requests to sell online that we’re hurriedly opening a Naver Smart Store.”
On the 12th, a product called ‘Namdaemun Hanyangsa Scarf Guy Boss, 6 Items, 1 Set’ was listed on A’s Naver Smart Store, ‘Namdaemun Scarf Guy,’ but it is now sold out.
The product description reflects his sales philosophy in phrases such as, “Six scarves were selected from among the Scarf Guy’s many scarves and bundled into a special product,” and “Absolutely no overspending.”
As of 1:40 p.m. that day, the number of interested customers had topped 8,000, and the posts on the inquiry board were nearing 800. Internet users left comments such as, “When will it be restocked?”, “I can’t believe it’s already sold out,” and “I’ll help you make a ton of money, so restock it right now!”
A also posted a screen showing that the Smart Store could not be accessed on Instagram that day, along with the words, “What on earth is going on?”
A became known as the ‘Namdaemun Scarf Guy’ after videos spread on SNS showing him selling six scarves for 10,000 won at Namdaemun Market and joking with customers: “You’re overspending right now. You won’t use them once you get home,” “Just take in the good vibes, have a look, and go,” and “Don’t feel intimidated.”
When customers flocked in beyond what he could handle, A closed his shop for four days starting on the 31st of last month and reopened on the 4th of this month. But with the crowds continuing, he has repeatedly suspended business and closed early. On the 6th, he even hired staff from a private security company using his own money.
[email protected] Kim Su-yeon Reporter