Lions’ championship win sets affiliates abuzz ... Samsung C&T Fashion stages a major sale

[Financial News] Samsung C&T’s Fashion Division will be first to launch a discount event celebrating the Samsung Lions’ Korean Series championship. To mark the team’s first Korean Series title in 12 years, many of the company’s own and imported brands are expected to take part both online and in stores.
According to industry sources on the 12th, Samsung C&T’s Fashion Division will run a discount promotion celebrating the Lions’ championship for two weeks starting on the 14th. Most of its own brands, including flagship labels Bean Pole, Samsung Galaxy, Rogatis, KUHO and 8seconds, as well as imported brands such as Maison Kitsuné, Ami and Theory, will take part. Discounts are reportedly expected to range from 10% to 20%. Some stores are also expected to offer additional discounts and hold separate brand-specific events.
Events assigning significance to numbers, such as the number of Lions championships, are also expected. Samsung Electronics previously held the “1111 Grand Festival” to mark the 11 hits and 11 runs recorded in the Lions’ 2014 Korean Series victory, when they won their fourth consecutive title. At the time, Cheil Industries, the predecessor of Samsung C&T’s Fashion Division, held an event offering discounts of up to 20% to celebrate the Korean Series win.
Samsung C&T’s Fashion Division previously strengthened its connection with fans by launching products in collaboration with the Lions last August. 8seconds, an apparel manufacturer-retailer (SPA) brand that took part in the collaboration, drew intense interest: despite preparing two to three times the usual quantity for a collaboration, it sold out all its stock at every sales outlet on launch day. It was the first time 8seconds’ collaboration products had sold out on the day of their release. Including subsequent preorders, 8seconds generated sales of at least 3 billion won from the Lions collaboration products.
Samsung C&T’s Fashion Division is buoyed by the Korean Series championship news following its collaboration with the Lions. Other group affiliates, including Samsung Electronics, are also reportedly preparing discount events and other promotions.
A Samsung C&T Fashion Division representative said, “We are coordinating the details of the discount event celebrating the Lions’ Korean Series championship.”
Meanwhile, catcher Kang Min-ho’s promised visit to Everland to celebrate a championship is also expected to take place soon. At the Korea Baseball Organization (KBO) Media Day in March last year, Kang said, “If Samsung wins, I’ll spend a day at Everland with 1,000 fans.” After the promise was postponed when Samsung’s postseason run ended in the playoffs last year, Kang said at the KBO Media Day this past March that he was determined to try again to fulfill it. The 17th is being mentioned as the most likely date for Kang’s visit to Everland.
[email protected] Kang Myeong-yeon Reporter