Samjin Fish Cake opens its first company-operated store in the Jeolla region, the Gwangyang branch

[Financial News] Samjin Fish Cake (CEO Park Yong-jun), which has established itself as one of Korea’s leading fish cake brands, held the grand opening of its first company-operated store in the Jeolla region, Samjin Fish Cake Gwangyang branch, on the 12th.
With the opening of the new store, Samjin Fish Cake is expanding its engagement with customers in eastern South Jeolla Province, including Gwangyang, Suncheon and Yeosu, and working to strengthen brand awareness in the region.
Samjin Fish Cake had previously operated a pop-up store at LF Square Gwangyang, where it gauged local customer demand and the market’s potential. Based on that operating experience and customer response, it decided to open a permanent store.
The Gwangyang branch is located on the first floor of the Garden Building at LF Square Gwangyang. It is distinguished by its more compact layout compared with the company’s major existing stores. Key sales areas for refrigerated products, deli fish cakes, steamed fish cakes and fish cakes in broth, along with the checkout area, have been arranged efficiently to minimize customers’ shopping routes. This allows customers to browse and purchase a variety of products with ease.
The products for sale are also centered on popular items that have recorded strong sales at existing stores.
The store offers a variety of fish cake products, including hot deli fish cakes and fish cakes in broth that customers can enjoy right away, as well as regular fish cakes, refrigerated products and shelf-stable products. It also sells gift sets and branded merchandise, giving customers a wide range of options to suit their purchasing needs.
To celebrate the grand opening of its Gwangyang branch, Samjin Fish Cake is running a special promotion through the 22nd. During the promotion, it is offering its “Seafood-Flavored Assorted Fish Cakes” at a 30% discount and giving a shopping tote bag to customers who spend 30,000 won or more.
Lee Yu-hwan, a division head at Samjin Fish Cake, said, “The Gwangyang branch is significant as the first company-operated store in the Jeolla region, which we are opening after confirming local customers’ interest and demand through a pop-up store held in advance. We will continue to offer a variety of products and distinctive brand experiences so that customers in eastern South Jeolla Province can experience Samjin Fish Cake up close.”
 

[email protected] Byun Ok-hwan Reporter