Lotte ON teams up with Plateer to help brands run their own online stores with AI

[Financial News] Lotte ON, the e-commerce platform of Lotte Shopping Co., Ltd., is joining forces with AI commerce platform company Plateer to launch an integrated platform service that helps brands build and operate online stores.
According to industry sources on the 12th, Lotte ON signed an MOU with Plateer the previous day at Lotte Shopping Co., Ltd.’s e-commerce division in Gangnam-gu, Seoul, to collaborate on “New LECS Powered by X2BEE,” an e-commerce platform service for brands.
Under the agreement, the two companies plan to jointly launch an integrated platform that supports brands with everything from building their own online stores (D2C) to product operations, order management and overseas services. They also aim to help brands manage customer data independently and set their own pricing and promotional policies, while establishing a reasonable fee structure linked to sales growth.
New LECS was designed to help brands struggling to expand their online businesses because of the cost of building their own online stores and a shortage of operating staff. Its key feature is the combination of Lotte ON’s experience operating online stores for global fashion, beauty and lifestyle brands since 2009 with the technology of Plateer’s AI commerce platform, X2BEE.
With the platform, brands can build their own online stores without investing in separate systems and receive support for overall operations, including product management, promotions, customer service (CS), orders and settlements. In particular, AI agents can handle repetitive tasks such as listing products, setting up promotional events and responding to customer inquiries, helping improve operational efficiency.
Choo Dae-sik, head of Lotte Shopping Co., Ltd.’s e-commerce division (Lotte ON), said, “The burden of running complex online stores has been reduced so that brands can focus on their core value and have a space to meet customers directly and grow.” He added, “By combining our long-standing operational experience and retail infrastructure with Plateer’s technological capabilities, we will build an e-commerce ecosystem in which platforms and brands grow together.”

[email protected] Jang Yu-ha Reporter