Leveraging green certification to target public-sector and construction markets, LX Hausys expands sales channels for wall panels

[Financial News]
LX Hausys is stepping up efforts to target the business-to-business (B2B) market, including public institutions and construction companies, by focusing on eco-friendly building materials. Its strategy is to enhance product competitiveness and expand into new sales channels by securing environmental certifications, going beyond the design and durability of interior materials.  According to industry sources on the 12th, LX Hausys’ premium wall panels, EDITONE Wall and Wallmax, have become the first wall panels made of synthetic resin-and-stone composite (SPC) in Korea to receive nationally recognized environmental label certification.
 Environmental label certification is a program administered by the Ministry of Climate, Energy and Environment and the Korea Environmental Industry & Technology Institute. It is awarded to products that improve environmental performance throughout their life cycle—from raw material extraction to production, use and disposal—compared with other products for the same purpose. 
 According to the company, EDITONE Wall and Wallmax received certification after meeting quality and safety standards, including those for reducing hazardous substances and pollution in the living environment, as well as fire safety. The certification has laid the groundwork for meeting demand not only from consumers seeking eco-friendly building materials but also from public institutions and construction companies.
 Public institutions are required by law to purchase green products. Construction companies can also use certified materials to meet assessments related to eco-friendly construction, such as Green Building Certification. LX Hausys plans to leverage this institutional demand to expand product supply in the B2B market, following its existing consumer market.
 The company is also strengthening the products’ competitiveness. EDITONE Wall and Wallmax are wall panels made with SPC material, a blend of synthetic resin and stone, and are distinguished by their resistance to dents and scratches. Digital printing technology recreates the distinctive texture of natural marble, and the products come in 23 designs in total, including Soft Stone and Blend Marble.
 The company also touts its use of SPC material produced in Korea, which it says has improved quality control and supply stability. LX Hausys plans to build its position in the premium wall panel market by combining the products’ design and durability with eco-friendly certification.
 The company is also expanding its consumer reach. Visitors can see EDITONE Wall and Wallmax installed in a themed exhibition space called “Discovering Your Taste” on the third floor of the LX Z:IN flagship. The products are also on display at LX Hausys Z:IN Square showrooms nationwide.
 An LX Hausys representative said, “With EDITONE Wall and Wallmax receiving environmental label certification, we will step up our efforts to target the B2C market, where demand for eco-friendly products is growing. In the B2B market as well, we will actively pursue demand from public institutions required to purchase green products and from construction companies interested in earning bonus points under Green Building Certification.”

[email protected] Kang Kyung-rae Reporter