LG Uplus wins Red Dot Design Award for ‘Simply U+’

[Financial News] LG Uplus Corp. won an award at the Red Dot Design Award 2026, one of the world’s three major design awards, for its brand-rebranding project ‘Simply U+ (Simply. U+).’ The achievement reflects the company’s integration of its brand design and communication principles and their application across customer touchpoints, including products and services.
LG Uplus Corp. said on the 12th that it had won an award in the Brands & Communication category for its ‘Simply U+’ project at the Red Dot Design Award 2026 ceremony, held in Berlin, Germany, on the 6th local time.
The Red Dot Design Award is considered one of the world’s three major design awards, alongside Germany’s iF Design Award and the U.S. IDEA. This is LG Uplus Corp.’s first global design award for its ‘Simply U+’ project.
Last year, LG Uplus Corp. launched ‘Simply U+’ and set out its brand philosophy: ‘Ease customers’ complexity and give them confidence in their choices.’ The aim is to reduce unnecessary complexity when users check information, choose products or use services.
To that end, the company streamlined design and communication elements that had been used differently across its various organizations and unified its brand language and visual expression principles. It also established brand operating standards to ensure a consistent experience across products and services, customer support, offline stores and digital channels.
In particular, the company extended its brand overhaul beyond changes to its logo and design, incorporating it into each organization’s work and decision-making processes. Each organization focused on reviewing complexity from the user’s perspective and making service processes easier and clearer.
Building on this award, LG Uplus Corp. plans to continue identifying service improvements that users can experience firsthand and to develop ‘Simply U+’ into a long-term source of brand competitiveness.
Joon-young Jang, head of LG Uplus Corp.’s Marketing Group and an executive director, said, “This award is the result of employees across the company working together to make ‘Simply U+’ a real experience that reduces complexity for customers.” He added, “We will continue to develop ‘Simply U+’ as a lasting source of brand competitiveness so that customers can feel the difference every time they interact with U+.”
[email protected] Yoon Hong-jip Reporter