Ferrari’s First Electric Car, Luce, Wins Top Innovation Award in Germany

[Financial News] Ferrari’s first all-electric car, the Ferrari Luce, has won the top innovation award at a prestigious European automotive awards ceremony. Its technology, including a dedicated electric-vehicle platform, four electric motors and more than 60 new patents, received high praise. Attention is focused on whether Ferrari, which has grown around internal-combustion supercars, can maintain its brand competitiveness in the era of electrification.
Ferrari said on the 12th that the Luce won “Best Innovation,” the top innovation award, at the 2026 Golden Steering Wheel ceremony held in Berlin, Germany, on the 10th (local time). John Elkann, Ferrari’s chairman, attended the ceremony, organized by German automotive publication Auto Bild, with a delegation representing the Luce development team and accepted the award.
The Golden Steering Wheel is one of Europe’s leading automotive awards ceremonies, and this year marked its 50th edition. It was established in 1976 by German media group Axel Springer and is now jointly organized by Auto Bild and Bild am Sonntag.
The award is significant because it recognizes the technological innovation Ferrari demonstrated in developing its first all-electric car. Built on a dedicated electric-vehicle platform, the Luce is equipped with four electric motors, and Ferrari secured more than 60 new patents during its development.
In particular, the judges took note of the technological approach applied throughout the vehicle, from its electric-vehicle architecture to driving dynamics, energy management, design and user experience.
The judging panel, comprising 23 experts including figures from the media and entertainment industries, highly praised Ferrari for challenging its established conventions and market expectations.
In its official explanation of the selection, Auto Bild said, “With the Luce, Ferrari has embarked on a bold challenge,” adding that it “directly confronted expectations about what Ferrari should look like in a new digital era, what should power it and what kind of emotion it should convey.”
It continued, “Innovation is the confidence to lead great brands into new territory,” explaining that “this top innovation award honors precisely that courage.”
With this award as a springboard, Ferrari aims to carry the technology and brand identity it has built in the high-performance sports car segment into the electric-vehicle era. In particular, it is focused on securing a product advantage over conventional internal-combustion vehicles by combining electrification technology with the emotion of driving.
Ferrari Chairman John Elkann said, “At Ferrari, tradition and innovation coexist,” adding, “The Luce is a model rooted in the brand’s history that leads us toward a future where pioneering technology, design and the emotion of driving come together.”
He continued, “This award is a tribute to the courage to create something new,” and said, “I give credit to the people at Ferrari, who have turned ambition into reality through extraordinary talent and determination.”

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