Overseas companies can easily send text messages in Korea, too... NHN Cloud joins AWS Marketplace

[Financial News] NHN Cloud has listed its integrated messaging solution, “NHN Cloud Notification,” on Amazon Web Services (AWS) Marketplace as it seeks to attract global corporate customers. Its strategy is to support overseas companies entering the Korean market by offering a service that meets domestic regulations on sending messages.
According to industry sources on the 12th, NHN Cloud has completed the listing of NHN Notification on AWS Marketplace.
NHN Notification is a cloud-based integrated messaging platform that supports text messages (SMS, LMS and MMS), Kakao AlimTalk and Brand Messages, the next-generation messaging service (RCS), app push notifications and email. It supports large-scale message delivery, and with Notification Hub, users can manage six channels through a single application programming interface (API), without separate integrations.
AWS Marketplace is a digital catalog where AWS customers can search for, purchase and deploy software and services. With this listing, global companies using AWS can reduce the need for separate contract procedures and adopt NHN Notification using AWS consolidated billing.
Another feature is that NHN Notification can help companies address domestic regulations on sending messages. Companies seeking to send text messages to customers in Korea must register their sender numbers in advance under the Telecommunications Business Act. Advertising messages must also meet requirements under the Information and Communications Network Act, including labeling them as advertisements, providing instructions on how to opt out free of charge, and obtaining separate consent for messages sent at night. According to NHN Cloud, NHN Notification sent about 16.5 billion messages over the past year, primarily for domestic commerce companies.
NHN Cloud plans to support global companies’ communications with customers in Korea through a messaging service that takes these legal requirements into account.
[email protected] Choi Hye-rim Reporter