APR's 'Age-R' app surpasses 2.5 million cumulative downloads

[Financial News] APR's Medicube mobile app, Age-R, has surpassed 2.5 million cumulative downloads.
According to industry sources on the 12th, the Age-R app added 1 million downloads in the 10 months after reaching 1.5 million cumulative downloads in January. Over the same period, monthly active users (MAU) reached 360,000, up 20% from the start of the year. The increase reflects not only an influx of global users but also greater use of the app itself.
Since its launch in March 2022, the Age-R app has expanded its features for connecting beauty-device users with their devices. With the October 2023 launch of Medicube Age-R 'Booster Pro,' the app introduced Bluetooth connectivity and enhanced features for more convenient device use, such as usage-history tracking and level adjustment.
Since then, app connectivity features for each product have been added alongside the launches of new devices, including the Booster Cleansing Device, High Focus Shot Plus, Booster V Roller, Booster Pro X2 and Booster Glow. Users can check their device usage history in the app and use features such as level adjustment, color settings and artificial intelligence (AI) modes.
APR is expanding its app services alongside increased device sales. The app offers original content, games and a community, and lets users buy Medicube gift certificates. Global cumulative sales of Medicube Age-R beauty devices had topped 8 million units as of August.
The share of global users is also growing. As of the end of September, overseas users accounted for about 76% of the Age-R app's MAU. The service is available in around 90 countries worldwide, including Korea, the United States and Japan, and supports five languages: Korean, English, Japanese, Chinese and Vietnamese.
APR plans to continue improving the Age-R app's features and services in line with the usage environments and needs of global users. It also plans to link beauty devices with digital services to enhance the product-use experience and expand its engagement with users worldwide.
An APR representative said, “We will continue to strengthen the connection between our devices and app to enhance our competitiveness as a global beauty platform.”
[email protected] Kang Myeong-yeon Reporter