Kyochon Chicken Takes Part in Taiwan’s Largest Tourism Fair, Promoting K-Chicken Through ‘Kyochon 1991 School’

[Financial News] Kyochon F&B Co., Ltd. made its first appearance at the ‘2026 Taiwan International Travel Fair,’ Taiwan’s largest tourism fair, promoting K-chicken culinary tourism experiences.
According to industry sources on the 12th, Kyochon F&B Co., Ltd. took part in the ‘2026 Taiwan International Travel Fair,’ held at the Taipei Nangang Exhibition Center in Taiwan over four days from the 6th to the 9th, and presented its brand-experience program, ‘Kyochon 1991 School.’
Marking its 40th anniversary this year, the Taiwan International Travel Fair is Taiwan’s largest international tourism fair and is hosted by the Taiwan Visitors Association. This year, it featured a visit by Taiwan’s president and more than 1,600 booths from 123 countries and cities around the world, showcasing a range of tourism products and content. Making its first appearance at the fair, Kyochon promoted Korean food culture and the appeal of culinary tourism, with K-chicken at the center, under the slogan ‘Everyday life in Korea is travel (Enjoy K-Local).’
At the fair, Kyochon presented Kyochon 1991 School as an experiential culinary tourism offering where visitors could make and taste K-chicken themselves. It held special presentation sessions lasting 30 minutes each day on the central stage of the Korea Pavilion, introducing Kyochon’s brand story, distinctive cooking methods and experience programs, and highlighting the program’s appeal as a culinary experience visitors can enjoy while traveling in Korea.
Kyochon also held a customer-engagement event in partnership with its local stores in Taiwan. It gave participating visitors a total of 5,000 chicken coupons redeemable at local Kyochon Chicken stores. 
A Kyochon F&B Co., Ltd. representative said, “It is meaningful to have presented Kyochon 1991 School, which features Kyochon’s distinctive cooking methods and brand story, at Taiwan’s largest international tourism fair, and to have showcased K-chicken’s potential as a new culinary tourism offering. We will continue to expand our collaboration with the global tourism industry and create a range of opportunities for overseas customers to experience Kyochon’s unique taste and culture, broadening our points of contact with them.”



[email protected] Park Kyung-ho Reporter