OURHOME products now available at 37 Costco locations in Japan; global distribution network expands

[Financial News] OURHOME is expanding its global distribution network by placing its K-food products in every Costco location in Japan, Australia and New Zealand.
According to industry sources on the 11th, OURHOME began regular sales on the 1st at 37 Costco locations in Japan for OURHOME Stir-Fried Shredded Dried Squid and OURHOME Rich Boneless Galbitang (Beef Short Rib Soup).
This followed strong sales at Super Demo, a local tasting and sales event. Before the products were regularly stocked, OURHOME held Super Demo events at five Costco locations in Japan and sold out all the quantities prepared. The initial export volume for regular placement was also increased to as much as seven times the amount prepared for the event.
Last August, OURHOME Altari Radish Kkakdugi (Cubed Radish Kimchi) was also stocked at 15 Costco locations in Australia and one in New Zealand.
The Altari radish kkakdugi stocked at Costco in Australia and New Zealand sold quickly, with the supply running out about three weeks after regular sales began last August. OURHOME's export revenue in Australia from August to October, when regular placement was in effect, also rose about 52% from the same period a year earlier.
OURHOME is strengthening the competitiveness of its existing core businesses, including food services and food ingredient distribution, while developing its global food business as a new growth driver. Overseas export revenue for January through October rose about 13% from the same period a year earlier.
An OURHOME representative said, "Building on this Costco placement, we will expand the countries where we sell and our distribution network across Asia and into the Americas, and introduce OURHOME's K-food to more overseas consumers."

[email protected] Kim Seo-yeon Reporter