Dong-A Otsuka’s new CEO Kim Jun-ha: “Strengthening competitiveness through customer trust and respect for the front line”

[Financial News] Kim Jun-ha, the newly appointed CEO and president of Dong-A Otsuka, laid out three key management priorities: customer centricity, respect for the front line, and talent development.
Dong-A Otsuka reported on the 11th that Kim had said he would strengthen the company’s competitiveness by drawing on the field experience and expertise he has built up over the years.
Kim is the first person at Dong-A Otsuka to become CEO and president after working in research and production.
He stressed, “Research and production are not simply processes for manufacturing products, but ‘the work of earning customers’ trust through science,’” adding, “I will extend this experience and philosophy to the management of the entire company.”
The company decided first to maintain the competitiveness of existing brands such as Pocari Sweat and Narangd Cider while responding quickly to changing consumer demand.
It also plans to support all employees working in sales, logistics, and production, as well as throughout the offices, so they are respected and can fully exercise their abilities.
It also decided to invest in talent development so employees can build expertise and gain diverse work experience.
Kim said, “Dong-A Otsuka’s competitiveness lies not only in its excellent products, facilities, brands, and quality, but also in the passion and expertise of each and every employee,” adding, “Together with all our employees, I will build a stronger company and a more highly regarded company than we are today.”

[email protected] Kim Seo-yeon Reporter