‘Why Park Bo-gum and Orbit Delivered Briquettes’... Ace Bed Donates 100,000 Briquettes

[Financial News] Ace Bed donated 100,000 briquettes to help energy-vulnerable households stay warm through the winter. Ace Bed employees, its brand model, actor Park Bo-gum, and science communicator Orbit also joined the volunteer briquette-delivery effort. Ace Bed is continuing the briquette-sharing initiative it launched in 2023 for the fourth year, establishing it as an ongoing social-contribution effort rather than a one-off donation.
 According to industry sources on the 11th, Ace Bed held a donation ceremony that day in Sanggye-dong, Nowon District, Seoul, and presented 100 million won in donations to Babsang Community Briquette Bank, a social welfare corporation. The funds will be used to provide 100,000 briquettes to households vulnerable to heating shortages.
 Following the donation ceremony, about 50 people, including Ace Bed employees, its brand model, actor Park Bo-gum, and science communicator Orbit, took part in volunteer briquette deliveries around Sanggye-dong. Participants made their way through narrow alleyways where vehicle access was difficult, delivering briquettes directly to each household. Park Bo-gum and Orbit joined the volunteer effort this year as well, following last year.
 Ace Bed’s briquette-sharing initiative began in 2023, after CEO Ahn Seong-ho proposed putting the value of mutual support into practice, especially in difficult times. Since then, employees and dealership owners have voluntarily formed a volunteer group and continued their annual donations and delivery efforts. Including the 100,000 briquettes donated this year, cumulative contributions have exceeded 440,000 briquettes.
 In addition to briquette sharing, Ace Bed is expanding its social-contribution efforts to include disaster recovery, support for firefighters, and assistance for people with rare diseases.
 Last year, after donating 500 million won for recovery efforts following wildfires in North Gyeongsang Province, Ace Bed worked with local dealerships to provide assistance worth a total of 150 million won toward bed purchases for around 110 affected households. Cumulative donations to improve firefighters’ welfare amount to 1.5 billion won.
 Support for people with rare diseases is also continuing. Since 2023, Ace Bed has donated a total of 400 million won to the Seungil Hope Foundation. The funds were used to build Seungil Hope Nursing Hospital for patients with ALS and others, and to improve medical and caregiving services.
 An Ace Bed spokesperson said, “This year as well, we carried out a briquette-sharing volunteer activity with our employees to bring warmth to neighbors who struggle with heating during the winter,” adding, “We will continue to share in ways that provide practical help to local communities and fulfill our corporate social responsibility.”

[email protected] Kim Hyeon-cheol Reporter