Hongcheon County heads to Mega Show, targeting the Seoul metropolitan area with peach mochi and traditional liquor

【Financial News, Hongcheon—Kim Gi-seop】Sauces, pastes and traditional liquor made by Hongcheon County farmers themselves will be put to the test before consumers in the Seoul metropolitan area.
On the 11th, Hongcheon County said it will take part in 2026 Mega Show Season 2, held from the 12th to the 15th at the Korea International Exhibition Center (KINTEX) in Ilsan, Goyang, Gyeonggi Province, and focus on promoting locally processed farm products and expanding sales channels.
The county will set up two booths in the Gangwon joint pavilion and support the participation of the agricultural corporations Baekidonggol and Honghongi. Baekidonggol plans to showcase and sell six products, including fermented sauces and pastes, while Honghongi will present three products, including peach mochi.
Hongcheon’s Midam Brewery will take a place at a booth of the Gangwon Special Self-Governing Province Agricultural Research and Extension Services, separate from the joint pavilion. It will present three traditional liquors, including Seoktanju, Yeonyeopju and Songhwaju, to visitors.
The Gangwon joint pavilion for processed agricultural products is an exhibition space organized jointly by the provincial Agricultural Research and Extension Services and cities and counties. It aims to raise awareness of Gangwon’s processed farm products and create more opportunities for them to reach consumers. This year, the provincial Agricultural Research and Extension Services and six cities and counties have set up 14 booths, with 22 business entities taking part.
The joint pavilion will offer tastings, buyer consultations and a stamp tour, alongside sales. Participating companies plan to gauge consumer reactions and market demand on site and seek new business partners.
Yun Seon-hwa, director of the Hongcheon County Agricultural Technology Center, said, “The fermented sauces and pastes, mochi and traditional liquor prepared by Baekidonggol, Honghongi and Midam Brewery will demonstrate the competitiveness of Hongcheon’s processed farm products to consumers and buyers in the Seoul metropolitan area. I will support these businesses in finding new sales channels and increasing their income based on the market response observed at the expo.”

[email protected] Kim Gi-seop Reporter