INNOCEAN Worldwide to turn Gangnam and Myeongdong billboards into an ‘AI art museum’

[Financial News] INNOCEAN Worldwide is turning large digital out-of-home (DOOH) billboards in downtown Seoul into exhibition spaces for works by AI artists.
According to industry sources on the 11th, INNOCEAN Worldwide has launched the “INNOCEAN Open Museum (IOM)” project, opening its outdoor media to public art, and will screen its first works on large screens around Gangnam and Myeongdong in Seoul.
IOM is one of the initiatives led by i-Lab, INNOCEAN Worldwide’s recently established AI creative research and development (R&D) team. The project focuses on connecting the expression of artists who use AI with the city’s media to convey the artistic value of their work.
IOM’s first works have been screened since the middle of last month at The Monte Gangnam on Gangnam-daero and at Central City Shinsegae Gangnam Gate DS. This month, the project will expand to the K Finance screen in Myeongdong. Last month, the works were also shown to audiences at Central City Underworld DS at Express Bus Terminal Station.
The theme of the first IOM is “OPEN.” Three teams of artists who have collaborated with i-Lab offer their own interpretations, prompted by questions such as what meaning screen size, the structures of buildings and streets, repeated screenings, and the passage of time add to a work.
Designer and visual director Kim Ji-young will present “Alien Beauty,” while Kim Ji-hyun, who runs the independent creative studio ANREAL, will unveil “Aperture” (meaning “a gap”). Creative duo Neither.I, which combines video and photography with electronic music and multimedia, will present “Behind.”
The current exhibition will run through the end of the year, after which the works will be replaced with new ones by other artists. i-Lab plans to discover and collaborate with new creators, turning the city’s screens into open museums.
INNOCEAN Worldwide CEO Kim Jeong-a said, “Going forward, we will build creative leadership in the AI era together with new artists and brands.”
[email protected] Kang Myeong-yeon Reporter