Shopping NT’s BELYTS Sees Strong FW Apparel Sales, With Sales Target Achievement Rates Above 100%

[Financial News] BELYTS, the in-house fashion brand of Shopping NT, a T-commerce channel operated by TRN, a media affiliate of Taekwang Group, is seeing strong sales of its fall/winter (FW) season products.
According to industry sources on the 11th, all four of BELYTS’s flagship products for this year’s FW season, which Shopping NT has rolled out in stages since September, have exceeded 100% of their sales targets.
The fashion industry has recently been taking note of retro casual styles that reinterpret designs popular in the past, as well as the “Granola Core” style, which brings the functionality of outdoor clothing into everyday wear. In particular, interest is growing in practical clothing made with insulating materials, offering a comfortable fit and versatile use.
BELYTS has introduced four product lines this season: three styles of fleece jackets for men and women, four styles of warm easy pants for men and women, four styles of semi-barrel training pants for women, and four styles of tricot brushed bonded pants for men and women. The brand is responding to demand for fall and winter apparel, focusing on products designed for warmth and ease of movement.
Among these, the fleece jackets are winning over consumers with their lightweight materials and warmth. The recently launched tricot brushed bonded pants are also sustaining strong sales, with a focus on basic colors and enhanced ease of movement.
Shopping NT is also expanding the product ranges of its in-house fashion brands to meet seasonal demand. After introducing functional apparel such as rayon pants and cool pants last summer, BELYTS is strengthening its fall and winter offerings this year and broadening its sales to cover apparel for all four seasons.
Ahn Ji-hyun, head of Shopping NT’s Product Division 1, said, “BELYTS continues to receive a positive response from customers with products that combine a comfortable fit and practicality with the latest fashion trends,” adding, “We will continue to strengthen the competitiveness of our in-house brand by offering a range of fashion products with excellent quality at reasonable prices.”

[email protected] Jang Yu-ha Reporter