‘Make social media marketing easy with AI’: Busan Regional Office of SMEs and Startups prepares hands-on training for SMEs

[Financial News] Training will be offered to help strengthen the digital marketing capabilities of SMEs in the Busan area. It will share know-how to help anyone easily market on social media using generative artificial intelligence (AI) programs.


The Busan Regional Office of SMEs and Startups announced on the 11th that it will hold the “Practical Social Media Marketing Training for SMEs: Plan with AI and Create Right Away” at Avani Central Busan Hotel on the afternoon of the 18th.
The training was organized to help SMEs strengthen their AI-powered promotional marketing capabilities in response to recent changes in the digital marketing environment. It aims to support the expansion of practical domestic and overseas sales channels by raising awareness of products through social media platforms widely used by the public.
The training will cover key Instagram features and algorithms; TikTok target audience analysis and examples of content management for domestic and overseas markets; strategies for planning content with AI; and hands-on practice creating content with AI. The practical, hands-on training will run for 3 hours and 30 minutes.
Any employee or executive of an SME who is interested in digital marketing may apply. Participation is free.
Applications can be submitted online through the Naver Form website. They will be accepted on a first-come, first-served basis until 6 p.m. on the 13th.
Lee Cheong-il, director of the Busan Regional Office of SMEs and Startups, said, “I hope the participating companies will use this training to improve their AI-powered digital marketing capabilities and turn that into increased sales and, ultimately, the development of new sales channels,” adding, “We will continue to do our utmost to boost the export competitiveness of local SMEs through training to strengthen their digital marketing capabilities.”
[email protected] Byun Ok-hwan Reporter