MUSINSA targets the custom uniform market

[Financial News] MUSINSA is entering the group-uniform market by producing custom uniforms for corporate and institutional clients and other groups.
According to industry sources on the 11th, MUSINSA opened “MUSINSA Uniform,” a platform dedicated to its business-to-business (B2B) services, on the 10th.
MUSINSA Uniform is an online-only platform where customers looking to buy group uniforms in bulk for companies, institutions, clubs, and other groups can complete the entire process—from selecting products to getting quotes and placing orders—in one place. It formalizes demand for group uniforms that MUSINSA had previously handled through bulk-purchase inquiries on MUSINSA Store.
Customers can choose from brands operated by MUSINSA: Musinsa Standard, Musinsa Standard Sports, and Champion. Items such as T-shirts, piqué polo shirts, hooded sweat zip-up jackets, and fleece can be made.
The platform also coordinates otherwise cumbersome steps, such as finding a finishing company to add an institution’s name or logo. Orders can be placed starting at 50 pieces, with discounts based on the quantity purchased. Discounts of up to 30% are available.
A MUSINSA representative said, “What sets MUSINSA apart is its expansion of corporate uniforms into the realm of fashion,” adding, “We will provide corporate customers with a distinctive experience with group uniforms by leveraging the proven quality and design of Musinsa Standard.”
[email protected] Kang Myeong-yeon Reporter