Hyundai Motor Group to Officially Sponsor Chungcheong 2027 FISU World University Games, Provide Mobility Support

[Financial News] Hyundai Motor Group will serve as an official sponsor of the Chungcheong 2027 FISU World University Games, a global university sports festival to be held in the Chungcheong region next year. The company plans to support mobility for the international sporting event, which is expected to draw around 15,000 participants from about 150 countries, and help ensure the Games are successfully staged.
Hyundai Motor Group said it signed an official sponsorship agreement with the Chungcheong 2027 FISU World University Games Organising Committee at its headquarters in Yangjae-dong, Seocho-gu, Seoul, on the 11th. Sung Kim, Hyundai Motor Group’s president in charge of strategic planning, and Yeom Hong-cheol, chair of the Games’ Organising Committee, attended the signing ceremony.
Under the agreement, Hyundai Motor Group will serve as the official sponsor for the Games’ mobility sector. The specific sponsorship amount and plans for cooperation will be decided after further consultations with the Organising Committee.
The Chungcheong 2027 FISU World University Games will be held across four cities and provinces in the Chungcheong region—from August 1 to 12 next year—in Daejeon Metropolitan City, Sejong Special Self-Governing City, North Chungcheong Province and South Chungcheong Province. Around 15,000 people, including athletes and other members of delegations from about 150 countries around the world, are expected to compete in a total of 18 sports.
This will be the fourth time the Universiade has been held in South Korea. Previous editions were the 1997 Winter Universiade in Muju and Jeonju, the 2003 Summer Universiade in Daegu and the 2015 Summer Universiade in Gwangju.
Hyundai Motor Group has also continued to partner with international university sports events. After sponsoring the Universiades in Daegu in 2003, Kazan, Russia, in 2013, and Gwangju in 2015, the company will sponsor the Chungcheong Games, marking its fourth such sponsorship.
Mobility support is expected to be particularly important for travel between regions and the operation of the Games, which will be jointly hosted by four local governments in the Chungcheong region. Hyundai Motor Group plans to develop specific support measures in consultation with the Organising Committee.
Hyundai Motor Group President Sung Kim said, “I am honored that we will be an official sponsor of the Chungcheong 2027 FISU World University Games, where university athletes from around the world will connect through sports,” adding, “I hope this partnership will contribute to the successful staging of the Games and the development of global university sports.”
Yeom Hong-cheol, chair of the Organising Committee, said, “It is very reassuring to have Hyundai Motor Group, a leader in the global mobility industry, join us as a partner for the Universiade,” adding, “We will build on this sponsorship to accelerate preparations for the Games and create a successful festival that young people around the world and people across the country can enjoy together.”
[email protected] Kim Dong-ho Reporter