Hanyang Securities puts funds and pension savings on one screen in website revamp

[Financial News] The role of securities firms’ websites is changing. Whereas they used to focus on opening accounts and checking notices, they are now places where customers can compare and choose products. Hanyang Securities has joined this trend by redesigning its official website. According to the securities industry on the 10th, Hanyang Securities has revamped its official website. The overhaul is part of the company’s strategy to strengthen its retail business. It updated both its PC and mobile websites to make it easy and convenient for customers to find information on a range of financial products. The main focus was on improving access to information and ease of use.
The biggest change is the expanded financial product information. Previously focused mainly on funds, the product information now also covers RP, bonds and pension savings. Fund evaluation information has also been integrated, so customers can view each fund’s assets under management, fees and commissions, and performance over different periods.
The page layout has also been revamped. Key menus have been rearranged to help customers find the information they need, and the navigation has been simplified.
The design incorporates the new corporate identity unveiled for the company’s 70th anniversary and its brand color, “Purple.” The aim is to ensure consistency in the brand image. The company also put system redundancy in place and upgraded its operating system (OS) and software to improve service stability.
Choi Yoon-jung, head of Hanyang Securities’ App Enhancement Task Force, which led the website revamp, said, “We focused on making the changes so customers can easily and conveniently access information on a range of financial products.” She added, “We plan to continue improving the service environment across key digital channels, including our mobile trading service (MTS), to strengthen our competitiveness in customer-focused financial services.”
[email protected] Han Young-jun Reporter