Samsung Electronics Vietnam partners with KiN Hotel Group to offer an AI appliance experience in lodging spaces

【Hanoi, Vietnam — Correspondent Kim Jun-seok】Samsung Electronics Vietnam is launching an experiential marketing project with local hotel and lifestyle services company KiN Hotel Group to create an integrated ecosystem of Samsung AI home appliances and audio-visual devices in lodging spaces.
Samsung Electronics Vietnam said on the 10th that it is carrying out a project titled “Smart Life with AI — When Technology Understands the Heart,” introducing a wide range of Samsung AI home appliances in rooms at KiN Wander, a hotel brand under KiN Hotel Group.
The program will run at the KiN Wander hotel from November 9 through December 31. During their stays, guests can directly experience Samsung’s advanced AI product lineup, connected through SmartThings, in everyday activities ranging from entertainment to laundry and appliance management.
Samsung Electronics and KiN Hotel Group focused through this partnership on naturally incorporating AI home technology into consumers’ daily lives. The experiential rooms set up at KiN Wander will feature interconnected appliances from Samsung’s core lineup, including AI TVs, smart speakers, Bespoke AI Family Hub refrigerators, and Bespoke AI washer-dryers.
The devices work together through the SmartThings platform, using automation scenarios tailored to users’ lifestyles, and dramatically simplify appliance management and use without disrupting guests’ existing routines. A key differentiator of this partnership model is that, rather than simply displaying individual products, it allows guests to fully experience how seamlessly the smart appliance ecosystem works together throughout their stay.
The two companies expect the hotel stay to give consumers an opportunity to directly test and experience in advance the connectivity between appliances, the convenience of managing devices, and their practical usefulness before bringing Samsung AI home appliances into their own homes.
Samsung plans to continue developing a connected technology ecosystem that meets the needs of actual users through this project, thereby bringing its brand vision of an “AI companion in everyday life” to life in practical terms.
[email protected] Kim Jun-seok Reporter