Cheil Worldwide and Amazon Ads to Share Strategies for K-Brands’ Global Expansion

[Financial News] Cheil Worldwide is holding the “Seongsu Airport by Amazon Ads” event with Amazon Ads to support the growth of K-brands’ global businesses.
Industry sources said on the 10th that the event will run for three days starting on the 12th at MM Seongsu in Seongsu-dong, Seoul, under the theme “Where Your Brand Takes Off for the World.” It will feature an experience space where visitors can try Amazon’s advertising media firsthand, along with a range of sessions led by global marketing experts.
At the experience space, visitors can try Amazon advertising media such as Alexa, Twitch and Prime Video, and see how viewing content can lead to actual purchases.
According to Cheil Worldwide, Amazon Ads has a verified reach of at least 90% of U.S. households. Talks by global marketing experts and brand leaders will also offer guidance on expanding overseas. The Korean beauty brand Biodance will share how it gained new-to-brand customers through Prime Video ads starting last April. Artist Ko Sang-woo and makeup artist Jung Saem Mool will discuss their experience of amplifying authentic brand stories under the theme “Artists and Storytelling.” The event is for brand marketers in Korea and abroad, and is free to attend with advance registration through the official website.
A Cheil Worldwide representative said, “We expect this event to serve as a runway for Korean brands to take off onto the global stage, and as an airport where they can equip themselves with the technology, partners and strategies needed to reach that stage.”
[email protected] Kang Myung-yeon Reporter