Gangwon Tourism Organization pitches Gangwon tourism in Nagoya, meets 100 Japanese travel industry representatives

【Financial News, Chuncheon = Kim Gi-seop, Staff】Following Tokyo and Osaka, Gangwon tourism has knocked on the door of the travel industry in Nagoya, the gateway to central Japan.
According to the Gangwon Tourism Organization on the 10th, it took part in the 2026 K-Tourism Business Day in Nagoya, held at the Hilton Nagoya in Japan on the 5th, and promoted Gangwon tourism to representatives of local travel agencies and airlines. At a Korea tourism presentation, the organization focused on introducing regional tourism content linked to regional airports. During one-on-one consultations, it discussed the potential for developing new travel products with local travel agencies.
At the dinner and networking event of the Korea-Japan Tourism Exchange Night, which followed the event, the organization also strengthened ties with representatives of major Japanese travel companies. It said local industry representatives showed interest in Gangwon’s distinctive tourism resources and MICE (international conferences and exhibitions) infrastructure, and expressed hope for ways to work together that could lead to actual products being developed.
Nagoya is a hub city in central Japan, encompassing Gifu, Mie and Shizuoka prefectures around Aichi Prefecture. Along with Tokyo and Osaka, it is considered one of Japan’s three major metropolitan areas. Seeking new demand beyond its traditional core markets, where demand for trips to Korea has been concentrated, the organization has designated the area as its “third inbound market” and is expanding its ties with local industry. It plans to continue working with major local travel agencies, focusing on developing products tailored to all four seasons and attracting tourists.
Around 25 organizations took part in the event, organized by the Osaka branch of the Korea Tourism Organization, including South Korean local governments, regional tourism promotion organizations and tourism startups. Around 100 people from major Japanese travel agencies and airlines attended, including representatives of JTB and Hankyu Travel International.
Yoon Tae-hwan, a division head at the Gangwon Tourism Organization, said, “Representatives of travel agencies and airlines in Nagoya showed great interest in Gangwon’s tourism resources and MICE infrastructure.” He added, “We will expand the Japanese market, which has been concentrated in Tokyo and Osaka, into the central region, and make Gangwon a destination that Japanese tourists visit in every season.”
[email protected] Kim Gi-seop Reporter