Three Department Store Chains Launch Annual Winter Sales, with Discounts of Up to 60%

[Financial News] The three department store chains are launching their annual winter sales ahead of year-end. They are offering discounts of up to 60% across a range of categories, including fashion, outdoor goods and home furnishings, as they seek to capture year-end shopping demand.
According to industry sources on the 10th, Lotte Department Store will hold its “2026 Winter Sale” from the 13th through the 29th. Some 400 brands in categories including fashion, outdoor goods and children’s products will take part, offering discounts of up to 50%. The sale will focus in particular on outdoor products for the winter cold and popular fall/winter (F/W) season items.
The retailer has also arranged a gift-certificate promotion to mark its 47th anniversary. From the 13th through the 15th, customers who spend at least ₩200,000 or ₩400,000 on a single brand using a Hyundai, KB Kookmin or NH Nonghyup card will receive 5% of the purchase amount in Lotte mobile gift certificates. It will also offer customer-participation events, including giveaways of emoticons featuring its Christmas character “Hey Yeti” and prize events.
Shinsegae Department Store will hold an “End of Season” event at all its stores from the 12th through the 29th. Some 370 brands in categories including men’s and women’s fashion, sports, children’s goods, accessories and home furnishings will offer discounts of up to 50%. Major participating brands include SONGZIO HOMME, Maison Kitsuné, Jimmy Choo and JIGOTT.
Additional brand-specific discounts and customer appreciation events will also be offered. Customers who spend at least ₩300,000 on products from participating fashion brands using an affiliated card through the Shinsegae Department Store app will receive a ₩15,000 discount coupon. Various pop-up stores will also be set up at individual locations, including Shinsegae Department Store Gangnam Branch and Daegu Shinsegae.
Hyundai Department Store will also hold its winter sale, “The Sale,” from the 13th through the 29th at stores nationwide, including Hyundai Department Store - Apgujeong Branch (Main Store) and The Hyundai Seoul. Some 200 fashion, home furnishings and sports brands will offer fall/winter season products at discounts of up to 60% off their original retail prices. To meet rising demand for winter clothing, the stores have also increased brand-by-brand inventories of outerwear, including padded jackets and coats, by up to 20% or more compared with last year.
Store-specific sales and experiential pop-up stores have also been arranged. Hyundai Department Store Trade Center Branch will hold a “Cashmere Fair” from the 13th through the 15th, offering discounts of up to 50% on related products. During the same period, Hyundai Department Store Pangyo Branch will offer discounts of up to 60% on products from popular fashion brands through its “Young Fashion Weekend.” The Hyundai Seoul will run the experiential badminton pop-up store “Yonex Yeouido Open” from the 12th through the 18th.
Park Geun-ho, Hyundai Department Store’s executive director in charge of sales strategy, said, “We have prepared a wide range of discounts and distinctive experiential content at each store for customers getting ready for winter,” adding, “We will continue to present a variety of events so that we can provide customers with enjoyable shopping experiences.”

[email protected] Jang Yu-ha Reporter