MUSINSA Town to get a standalone beauty store

[Financial News] MUSINSA is opening its second standalone beauty store in Seoul’s Seongsu-dong, stepping up efforts to develop a “MUSINSA Town” in the area.
According to industry sources on the 10th, MUSINSA Beauty Seongsu, set to open on Yeonmujang-gil on the 11th, will showcase around 10,000 products from around 700 brands, including skincare and makeup, in a space spanning the first and second floors with a dedicated floor area of 400 pyeong (1,300 square meters).
MUSINSA aims to grow MUSINSA Beauty Seongsu into a new anchor store in the Seongsu-dong commercial district. It will link the store with nearby locations to encourage cross-visits and purchases and boost MUSINSA’s stores across its various categories.
The store was designed to suit Seongsu-dong’s commercial district, known for its experiential offerings. A 15-pyeong (50-square-meter) brand pop-up zone has been set up on the first floor, with color cosmetics brand 2aN the first to open there. Makeup brand Ameli offers an artificial intelligence (AI)-powered personal color analysis service.
“Pharmacy Beauty,” first introduced in Hongdae, has also opened here. The Beauty Onnuri Pharmacy Seongsu branch on the second floor carries around 700 products from around 110 brands. Two pharmacists provide consultations, from filling prescriptions to selling over-the-counter medicines.
A “Global Skincare Zone” targeting foreign customers has also been created. It features mainly brands with overseas sales of at least 100 billion won and overseas sales accounting for at least 70% of their total sales. Information is available in English, Chinese and Japanese, and customers can access services including tax refunds and payment support for foreign visitors.
To mark the store’s opening, MUSINSA is giving gifts to customers who make purchases and holding special-price promotions.
A MUSINSA representative said, “We will broaden the range of in-store experiences available in Seongsu and support small and midsize beauty brands with strong growth potential in attracting new customers and increasing their transaction volume.”
[email protected] Kang Myeong-yeon Reporter