CJ Freshway signs annual supply contract worth 50 billion won with What The Burger

[Financial News] CJ Freshway will supply food ingredients worth 50 billion won annually to the handmade burger franchise brand What The Burger.
According to industry sources on the 10th, CJ Freshway signed an annual food ingredient supply contract worth 50 billion won with Rising Star Co., Ltd., which operates What The Burger.
Under the agreement, it will supply around 100 types of food ingredients, including burger buns, patties and cheese, to about 250 What The Burger locations nationwide.
It also plans to establish logistics and ordering systems that reflect each store’s order volumes and operating conditions as What The Burger expands its franchise business, and to reliably supply high-quality food ingredients across the country.
The two companies will also work together to strengthen the competitiveness of What The Burger’s menu and expand into new sales channels, beyond the supply of food ingredients. They plan to jointly develop products exclusive to the brand and new menu items that reflect the characteristics of What The Burger’s menu and its cooking environment.
They also plan to introduce What The Burger menu items through group catering and food-service channels at schools, offices and leisure facilities, among other venues, to raise brand awareness and support efforts to secure new sales channels.
Since opening its first location in 2021, What The Burger has grown rapidly, opening 100 stores in major commercial districts nationwide over the past year.
A CJ Freshway representative said, “We will continue to support the growth of our food-service clients through food ingredient supplies and tailored solutions suited to their business characteristics and stage of growth, while expanding our business.”

[email protected] Kim Seo-yeon Reporter