Parata Air launches its ‘first China route,’ Incheon–Shenzhen, targeting transfer demand to the Americas

[Financial News] Parata Air has launched its first China route, between Incheon and Shenzhen. Its strategy is to attract business and tourism demand and build a transfer network linked to future routes to the Americas.
Parata Air said on the 10th that it had held a ceremony at Incheon International Airport on the 9th to mark the launch of its new Incheon–Shenzhen route and had begun operating the service. CEO Chulmin Yoon and employees attended the event and thanked passengers on the inaugural flight.
Parata Air is the third Korean airline to operate the Incheon–Shenzhen route, after Korean Air and Asiana Airlines. On the first day of service, the load factor was 100% on flights departing Incheon and 97% on return flights departing Shenzhen.
The route operates four times a week, on Mondays, Tuesdays, Thursdays and Fridays. Flights depart Incheon International Airport at 11:10 p.m. and arrive at Shenzhen Bao'an International Airport at 2 a.m. the following day. Return flights depart Shenzhen at 3:30 a.m. and arrive in Incheon at 8:05 a.m. All times are local.
The aircraft deployed is an A330-200 with 260 seats in total, including 18 business-class seats. Taking into account Shenzhen’s concentration of companies in advanced industries such as information and communications, artificial intelligence (AI) and electric vehicles, Parata Air plans to target business travel demand, including corporate travelers. It also plans to broaden its customer base to include independent travelers who enjoy urban tourism, including culture, food and shopping.
The airline is also working to attract transfer passengers ahead of its expansion into long-haul routes. Parata Air is building a network connecting major Chinese cities with the Americas, with Incheon International Airport as its hub. It is preparing local operations and sales infrastructure with the goal of launching service to Los Angeles (LA) in May next year, and plans to develop the Shenzhen route into a key link between China and the Americas.
CEO Yoon said, “Shenzhen is a city that represents China’s advanced industries and is also highly appealing as a travel destination. With this launch, we will actively attract business and tourism demand while systematically building a long-haul transfer network connecting China and the Americas, with Incheon as our hub.”
[email protected] Jung Won-il Reporter