11st mounts last-minute discount blitz for 'Grand 11th Festival,' rolls out around 500 special deals

[Financial News] To mark the final day of its biggest shopping festival of the year, the '2026 Grand 11th Festival,' 11st is substantially expanding its special deals and discounts.
According to industry sources on the 10th, 11st will hold a finale event for the '2026 Grand 11th Festival' on the 11th. As it marks the final day of the shopping festival, which has been running since the 1st, major domestic and international brands and sellers on the platform will take part, offering discounts on a wide range of products, including home appliances and digital goods, food, fashion and beauty, and home and living goods.
In particular, 11st will quadruple the scale of 'time deals'—limited-time special offers on popular products—compared with the regular event period. Around 500 products are set to be sold at discounts of up to 80% for one day only, on the 11th.
It will also hold discount events through live commerce. Roborock robot vacuum cleaners, Braun electric shavers and Dolce Gusto capsule coffee machines will be sold at special prices, with additional gifts for customers who make a purchase. At 8 p.m., 11st will team up with home appliance brand Minix to offer limited-time deals on food waste disposers, including 'Minix The Blender MAX Food Waste Disposer' and 'The Blender mini.'
Fashion and beauty products aimed at winter shoppers will also be discounted. Fall/winter (F/W) items from major outdoor brands, including NEPA down jackets, K2 goose-down jackets and Eider lightweight padded jackets, will be discounted by up to 89%.
Discounts on mobile gift certificates and e-coupons aimed at year-end gift shoppers are also on offer. 'H.Point Mobile Gift Certificates,' which can be used at Hyundai Department Store, Hyundai Outlet and other locations, will be discounted by 5%, while 'CJ Foodville Gift Cards' will be discounted by up to 12%.
11st CEO Park Hyun-su said, "Building on close partnerships with popular brands at home and abroad and sellers on our platform, we focused on maximizing the competitiveness of our product lineup and the price benefits to live up to the stature of the 'Grand 11th Festival.' We will bring together 11st's capabilities, honed by successfully leading large-scale shopping festivals in November, to bring the event to a grand finale."

[email protected] Jang Yu-ha Reporter