Genie Music kicks off marketing for virtual girl group ISEGYE IDOL

[Financial News] KT Genie Music is launching a range of promotions targeting the fandom alongside the distribution of virtual girl group ISEGYE IDOL’s new album. To mark its release, the company will offer exclusive content and an online stream party, as well as hold in-person events in major locations nationwide.
KT Genie Music said on the 10th that it released ISEGYE IDOL’s second mini-album, Across Dimensions, at 6 p.m. on the 9th on major music platforms at home and abroad, including the Genie platform.
ISEGYE IDOL is a virtual girl group made up of six members: Aine, Jingburger, Lilpa, Jururu, Gosegu and Vichan. The album captures a range of emotions, including confusion and excitement in the face of love, the freedom to define oneself, and the courage to move forward despite one’s imperfections.
The album contains five tracks, including the title track “REBELS,” “Love Cells,” “BACK 2 THE FUTURE,” “ANTI-HERO” and “Dream Residue.” Drawing on a range of genres, including hyperpop, drum and bass (DnB), new jack swing, rock and UK garage, the album gives each track a distinct mood.
The title track “REBELS” combines the feel of old-school rock with upbeat energy. Centered on a recurring piano riff, it conveys a message of defining oneself without being bound by the standards set by the world.
To celebrate the album’s release, KT Genie Music is running its “Inside” campaign on the Genie music platform through the 18th. The campaign will feature a range of content, including exclusive videos, handwritten messages and mini-interviews with ISEGYE IDOL.
A stream party featuring ISEGYE IDOL and its fans will be held at 7 p.m. on the 12th in “Fantry,” Genie’s space for connecting with fandoms. The event is designed to let fans gather online to listen to music and interact with the artists.
Offline promotions are also planned. From the 10th through the 15th, ISEGYE IDOL will hold pop-up promotions for the album at 15 locations nationwide, including KT Gwanghwamun Onmaji, nine locations in Seoul and six in other regions, including Busan and Daegu.
KT Genie Music plans to expand its engagement with ISEGYE IDOL’s fandom through online and offline events tied to the distribution of the album.
[email protected] Yoon Hong-jip Reporter