Coupang’s R.LUX marks second anniversary with special promotion; 33 luxury beauty brands participate

[Financial News] R.LUX, Coupang’s luxury beauty and fashion vertical service, is marking its second anniversary by offering holiday limited-edition products and a range of shopping benefits.
According to industry sources on the 10th, R.LUX is holding a second-anniversary promotion, “R.LUX Anniversary,” through the 15th. A total of 33 brands, including Estée Lauder, Lancôme, HERA, Shiseido and Clarins, are taking part.
R.LUX has recently strengthened its brand portfolio by adding brands such as NONFICTION, Miu Miu, YUNJAC and CULTI one after another. It is also broadening its product range beyond its traditional focus on skincare to include hair care, body care, fragrances and home fragrances, expanding into the luxury lifestyle sector.
Over the past two years, R.LUX has at least doubled the number of brands on its platform, expanding its luxury beauty assortment. The promotion offers a range of benefits, including brand-specific gifts and discount coupons, focusing on holiday limited editions and exclusive sets aimed at year-end gift shoppers.
Featured products include the R.LUX-exclusive “Estée Lauder 2026 Pleasures Duo Perfume & Body Lotion Gift Set,” as well as the “Lancôme 2026 Holiday Beauty Box,” “Shiseido Ultimune Power Infusing Serum 2026 Holiday Edition” and “M·A·C Holiday Celebrity Nude Lip Vault.”
Limited-edition products created in collaboration with global designers are also available. Shiseido is offering a holiday edition developed with designer Tomo Koizumi, while Hourglass is presenting the “Ambient Lighting Edit Unlocked Palette,” featuring jewelry designer Lauren Rubinski.
Wow members earn cash rewards worth 10% of their purchase amount, up to 150,000 won. Wow Card payments also earn an additional 3.5% in rewards, up to 35,000 won per month.
An R.LUX representative said, “In appreciation for the support our customers have given us over the past two years, we have prepared a range of products and benefits, including holiday limited editions and exclusive sets.” The representative added, “We will continue to expand our collaborations with global brands and offer customers a distinctive luxury experience.”

[email protected] Jang Yu-ha Reporter