Hangover Driving: A Blind Spot in Drunk Driving ... OB Beer Expands Its Campaign

[Financial News] OB Beer has launched efforts to raise awareness of the dangers of drunk driving.
According to industry sources on the 10th, OB Beer operated an interactive booth to prevent hangover driving at the “2026 One Heart Rally to Reduce Traffic Accidents,” held at COEX in Seoul on the 9th. The booth was part of the “Promise Not to Drink and Drive” campaign.
The event, hosted by the Korea Road Traffic Authority and sponsored by the Ministry of the Interior and Safety and the National Police Agency, was held to honor those who have worked to prevent traffic accidents and foster a culture of traffic safety.
At the event, OB Beer informed traffic safety officials about the dangers of hangover driving and the importance of taking preventive measures. It also introduced the “Promise Not to Drink and Drive” campaign and gave attendees the opportunity to try the “Promise Box,” a car key storage box.
The campaign is an effort to prevent hangover driving that OB Beer launched last September with the Korea Road Traffic Authority and Sentech Korea, a company specializing in breathalyzers. The “Promise Box” is a car key storage box in which drivers put their keys after drinking. They take a breathalyzer test the next day, and the box opens only if no alcohol is detected.
“Many drivers think they only need to be careful about drunk driving on the day they drink, but driving with a hangover is also a serious problem that can threaten their own safety and that of others. We will continue to pursue a range of drunk-driving prevention activities to promote a safe traffic culture,” an OB Beer official said.

[email protected] Kim Seo-yeon Reporter