As high-rise apartments proliferate, elevators join the race to stand out—with design as well as operating efficiency

[Financial News] As the supply of high-rise and large-complex apartments grows, construction firms are turning to specialized elevator designs. Along with improving elevator operating efficiency and safety, products featuring differentiated interior designs, including finishes and lighting, are also emerging.
According to the construction industry on the 10th, Forena Hillstate Jinju, supplied in August by Hanwha Corporation E&C Division and Hyundai Engineering and Construction, improved residents’ convenience by providing one elevator per line. The complex posted an average competition rate of 21.15 to 1 in the first-round subscription and completed contracts for all units in September.
Beyond improving mobility by increasing the number of elevators, complexes are also adopting smart-home-based call systems and safety-management technologies.
The Sharp Singil Central City, in Yeongdeungpo District, Seoul, which POSCO E&C offered for sale in March, introduced an elevator-calling feature using a smart home system and an elevator emergency alert system, among other features. The complex, being built with two basement levels and up to 35 floors above ground, comprises 16 buildings and 2,054 units. It posted an average competition rate of 31.9 to 1 in the first-round subscription.
Examples of differentiation are emerging not only in elevator functions but also in interior design. Hanwha Corporation E&C Division unveiled the Forena Cozy Curve Elevator, co-developed with Hyundai Elevator Co., Ltd. The product was selected for the “2026 Good Design (GD)” program, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion (KIDP).
The Forena Cozy Curve Elevator is characterized by its curved design on the walls and ceiling. Indirect lighting is combined with wood and metal materials to create a comfortable, luxurious atmosphere. Its lightweight design takes operating efficiency into account, and it also uses materials that help reduce damage from impacts and friction that can occur during moves or cargo transport.
The specialized design is scheduled to be applied at Hanwha Forena Jije Station, which Hanwha Corporation E&C Division is currently offering for sale in Segyo-dong, Pyeongtaek, Gyeonggi Province.
Hanwha Forena Jije Station will comprise 12 buildings, with two basement levels and up to 27 floors above ground, and a total of 1,098 units with exclusive-use areas of 84 and 116 sq. m. First-round subscriptions will be held on the 10th, followed by second-round subscriptions on the 11th. Winners will be announced on the 18th, and formal contracts will be signed from the 29th through December 1.
Along with the Forena Cozy Curve Elevator, the complex will also feature Forena Edge Look, which coordinates the designs of wiring devices such as wall pads, switches and outlets.
The complex plans to create Grand Flow, a signature landscaped feature, at its entrance, and Next Flow, a children’s play area combining water play and relaxation. Windows with integrated glass railings will come standard in the units, and the underground parking garage is scheduled to be equipped with the ceiling-mounted electric-vehicle charging system EV Air Station.

[email protected] Choi A-young Reporter